Focus. It's that elusive power that lets you shut out the noise, sharpen your vision, and zero in on what really matters. Think of it as the force field that blocks out distractions and anchors you in the moment. With focus, your goals transform from distant mirages into tangible, attainable targets.

But here's the thing: focus relies on well-functioning eyes. An estimated 1.4 billion people struggle with nearby focus, making it challenging to concentrate on tasks requiring close-up vision, like reading or detailed work. Correcting this issue — whether through glasses, contact lenses, or corrective surgery — can restore focus, bringing clarity and ease back into everyday life.

Imagine being able to read on your phone, work on your laptop, fully immerse in an e-book on your tablet or effortlessly work on fine details on your screen without the strain. Corrected vision brings back not only sharpness but also a sense of ease and fluidity, allowing you to engage deeply with what's in front of you. It's like removing a filter that you didn't realize was there and put simply, clarity of sight fuels clarity of thought.

Rabbit Eyes introduces an innovative display technology designed to assist individuals with hyperopia (farsightedness) by embedding corrective adjustments directly into screens. This approach eliminates the need for external devices like reading glasses or contact lenses, as well as surgical interventions.

Our technology transforms the digital screens of our indispensable daily companions — smartphones, tablets, laptops, desktop computers, even modern digital automotive dashboards — into displays with variable correction so you can see clearly again, thus eliminating the need for corrective eyewear.

We offer focus to those in need of it. Our technology makes life simpler, creates more accessibility and convenience for users worldwide. Imagine a world where you experience clear, sharp visuals on any device — without the need for corrective eyewear. That's the promise of our revolutionary display technology, which dynamically adjusts screen visuals in real-time to meet individual vision needs.

Whether it is a handheld device or a stationary display, the content being text or video, our technology adapts seamlessly. This is ideal for users who rely on multiple devices daily, allowing for a clear and uninterrupted experience whether they are working, reading, or viewing content on any screen.

For anyone who relies on corrective eyewear for daily tasks, Rabbit Eyes offers an alternative by optimizing screen visuals to suit each user's unique requirements. Say goodbye to switching between glasses and hello to a viewing experience that adapts directly to your eyes.

Rabbit Eyes specifically addresses those who struggle with nearby vision (hyperopia) as those with nearsightedness (myopia) typically have no difficulty viewing digital displays at reading distance — regardless of the display being of a smartphone, tablet, desktop, or digital automotive dashboard.

By adapting visuals directly to your vision, our technology helps alleviate common eye strain, making screen time more comfortable and healthier for your eyes. Users can spend longer periods on their devices without the discomfort that often comes with corrective eyewear — or worse, with no correction at all.

Traditional solutions for hyperopia — primarily reading glasses — have served people for centuries. While effective, they come with limitations. Reading glasses are easily lost, forgotten, or inconvenient for daily use, especially for activities involving screens.

Our integrable display solution offers several distinct advantages that traditional methods simply cannot match. It provides convenience and reduces reliance on external visual aids.

From the outset, we established several essential requirements and guiding principles to ensure our technology would not only meet the needs of hyperopic users but also be feasible for broad adoption. These led every phase of development, helping us create a solution that balances functionality, usability, and scalability:

1. Cost-effective solution: The technology needed to be affordable to ensure accessibility and wide adoption. We targeted that by covering 70-80% of people with hyperopia our technology would be truly impactful yet still cost effective.
2. Manufacturing integration: The solution should be easy to incorporate into mass production without significant changes to existing manufacturing processes, making it suitable for large-scale implementation.
3. Invisible and non-intrusive: The corrective technology should be undetectable to users and must not interfere with display quality, ensuring a seamless experience.
4. Variable correction: The approach focuses on catering to a broad spectrum of users by offering variable corrections, thus not limited to a single diopter.
5. Screen adjustment instead of wearables: Unlike traditional solutions (like glasses), this approach adapts the display itself to the user's vision, potentially reducing the need for external corrective devices.
6. Hardware innovation: A critical step involves adding a microlens layer — small enough to be unobtrusive but functional enough to provide the necessary correction without degrading display performance.

Each of these was a constant reminder of our goal to deliver a technology that is both innovative and practical. Adhering to these requirements and principles has allowed us to build a solution that stands out from traditional methods and meets the needs of a modern, screen-oriented world.

We are immensely proud of the progress we have achieved, transforming a simple idea into a robust, patent-protected technology poised to make a real difference for hyperopic users. Each milestone has reinforced our commitment to delivering a solution that enhances accessibility and convenience in a way that traditional methods cannot match.

At this stage, due to the innovative nature of the technology (patent pending), we are unable to share technical details. However, our team is focused on finalizing the technology for market readiness, with plans to collaborate with key partners and manufacturers as we approach a 2025 launch.

The development of an integrated visual correction display solution requires a range of specialized skills, from hardware and software expertise to knowledge of fine electronics, optics, and commercial project management. Our team, based in Rotterdam, brings together a diverse group of engineers, many with backgrounds in software and medical imaging. Having worked on several projects for the Erasmus Medical Center, we had cultivated a strong foundation in both technical innovation and practical application.

The inspiration for our development sparked during a chance conversation at a local restaurant. After wrapping up a project, our team gathered for dinner, where the restaurant owner expressed a common frustration. Many of his customers struggled to read the digital menu and relied on reading glasses, which often went missing by the end of the night. “Wouldn't a digital solution be more convenient?” he mused. This simple question planted a seed.

Our team took this spark and conducted thorough research. We explored existing solutions, new developments, consulted with experts worldwide, and finally decided we should follow our gut feeling and realize our own vision. We launched development in 2019, setting out to create a technology that would integrate hyperopia correction into display screens themselves.

The development journey has not been without challenges, but we have been fortunate to work alongside a dedicated team and supportive partners. The tech ecosystem in the Netherlands, particularly around ASML, has been instrumental in moving our vision forward.

By 2025, having navigated both technical hurdles and the patenting process (patent pending), we plan to bring our technology to market, engaging companies and manufacturers interested in pioneering a new era of display-based vision correction.

Globally, over 2.2 billion people have some form of vision impairment, according to the World Health Organization (WHO).

Farsightedness, also known as hyperopia, is a common refractive error in which distant objects can be seen clearly, but close objects appear blurry. It is estimated that around 1.4 billion people globally are affected by some degree of hyperopia. The prevalence of hyperopia varies by age, geography, and other factors. It's particularly common in adults and can sometimes improve or stabilize with age. In older adults, the condition can be exacerbated due to age-related changes in the eye, such as presbyopia, which is the reduced ability to focus on nearby objects.

This high demand underscores the impact and relevance of technologies that can reduce dependency on corrective eyewear, creating more accessibility and convenience for users worldwide.

Rabbit Eyes' technology offers an innovative, cost-effective solution to address visual impairments, especially hyperopia, by integrating corrective adjustments directly into display technology.

We look forward to sharing more as we bring this breakthrough to market and redefine how visual correction integrates with everyday digital experiences. Stay tuned for more information when we launch our website later in 2025, or drop us an email if you wish to learn more beforehand.